Brand, Marketing & AI Standards | Trips & Ships Luxury Travel
Advisor Policy

Brand, Marketing & Artificial Intelligence Standards

Guidelines for all advisors operating under the Trips & Ships Luxury Travel brand

Back to Onboarding

Trips & Ships Luxury Travel is committed to maintaining a trusted, professional, and consistent brand. Advisors are encouraged to market their businesses, build personal expertise, and utilize modern technology, including artificial intelligence, to better serve clients and grow their businesses.

Because advisors operate under the Trips & Ships Luxury Travel brand, all public-facing communications, marketing materials, websites, social media content, advertising, and AI-generated content must reflect the professionalism, integrity, and reputation of the Company.

Use of the Trips & Ships Luxury Travel name, logo, branding, trademarks, website, email domain, marketing assets, supplier relationships, training materials, lead generation systems, or intellectual property is a privilege of affiliation. The Company may modify, restrict, or revoke such usage at its discretion to protect the integrity and reputation of the brand.

Use of the Trips & Ships Luxury Travel Brand

The Trips & Ships Luxury Travel name, logos, trademarks, taglines, branding elements, websites, and marketing assets remain the exclusive property of the Company.

Advisors may use Company branding while actively affiliated with Trips & Ships Luxury Travel and in accordance with these standards.

Any content displaying the Trips & Ships Luxury Travel name, logo, affiliation, website, email domain, or branding is considered a representation of the Company and must meet Company standards for professionalism, accuracy, and quality.

Marketing and Advertising Standards

Advisors are encouraged to market their businesses through social media, email marketing, newsletters, blogs, videos, presentations, networking, and other professional channels.

Marketing materials must be professional, truthful, and compliant with supplier requirements, advertising regulations, and applicable laws.

Trips & Ships Luxury Travel does not require prior approval for routine marketing activities, including social media content, blog articles, newsletters, videos, email campaigns, AI-generated content, destination guides, educational content, and client communications.

⚠ The following require prior written approval from the Company
  • New websites utilizing the Trips & Ships Luxury Travel name, logo, branding, or affiliation
  • Paid advertising utilizing the Trips & Ships Luxury Travel name, logo, branding, or affiliation
  • Press releases referencing the Company
  • Media interviews conducted on behalf of the Company
  • Television, radio, podcast, or public appearances representing the Company
  • Creation of custom logos, branded merchandise, or derivative branding

If there is uncertainty regarding whether an activity requires approval, advisors should seek guidance from the Company before proceeding.

Social Media Standards

Social media content should reflect positively on the advisor, the Company, the travel industry, and the suppliers represented.

Content must be respectful, professional, and compliant with supplier marketing requirements.

Advisors may not publish content that is misleading, defamatory, discriminatory, harassing, fraudulent, offensive, or otherwise damaging to the reputation of Trips & Ships Luxury Travel.

Client information, personal data, and private travel details may not be shared without appropriate permission.

Artificial Intelligence and AI-Generated Content

AI is permitted & encouraged

Trips & Ships Luxury Travel recognizes that artificial intelligence is becoming an important business tool and permits advisors to use AI platforms to assist with content creation, research, marketing, communication, automation, and administrative tasks.

The use of artificial intelligence does not transfer responsibility from the advisor. Advisors remain solely responsible for all content they publish, distribute, or provide to clients.

Advisors are responsible for reviewing and verifying the accuracy of AI-generated content before publication or client use.

Trips & Ships Luxury Travel is not responsible for errors, omissions, inaccuracies, or misleading statements contained within advisor-created or AI-assisted content.

The Company is not required to pre-review, approve, monitor, or verify advisor-created or AI-generated content. However, the Company reserves the right to require correction or removal of content that violates Company standards, supplier requirements, intellectual property laws, or this policy.

Any AI-generated content utilizing the Trips & Ships Luxury Travel brand must use the Company's approved logos, fonts, colors, trademarks, messaging, and visual identity standards and may not create, substitute, modify, or replace official branding elements.


AI-Generated Images

AI-generated images may be used for marketing purposes when they accurately represent the travel experience being promoted and meet professional standards.

Advisors may not use AI-generated imagery to falsely represent a specific hotel, resort, cruise ship, villa, destination, tour, or travel experience.

Whenever supplier-approved photography is available, its use is encouraged.

Trips & Ships Luxury Travel reserves the right to require removal of any image that may be misleading, unprofessional, inconsistent with the brand, or harmful to the Company's reputation.

Websites & Online Presence

Advisors are not allowed to have their own websites under the Trips & Ships Brand.

Any website utilizing the Trips & Ships Luxury Travel name, logo, branding, affiliation, or trademarks must receive written approval prior to launch.

The Company reserves the right to require modifications to websites that do not comply with Company standards.

Upon termination of affiliation, all references to Trips & Ships Luxury Travel must be removed from websites, social media accounts, digital assets, and online profiles within ten days.


Intellectual Property & Ownership

The following are considered Company intellectual property and remain the exclusive property of Trips & Ships Luxury Travel:

Luxury Travel University materials
Training programs
Standard operating procedures
Marketing systems
Lead generation systems
Company-created articles
Company-created videos
Company-created graphics
Company-created templates
Prompt libraries
Custom GPTs & AI tools
Workflows & automations
Internal business processes
CRM databases
Company-created resources

These materials may not be copied, distributed, repurposed, sold, or used outside the scope of affiliation without written authorization.


Advisor-Owned Content

Advisors retain ownership of content they independently create, including personal articles, newsletters, videos, presentations, prompt libraries, workflows, and social media content, provided such materials do not contain Company intellectual property, confidential information, or Company branding.


Company Leads & Marketing Assets

Leads generated through Company websites, Company advertising, Company events, Company referral programs, Company partnerships, Company marketing campaigns, and Company social media channels remain the property of Trips & Ships Luxury Travel.

Company-funded marketing assets, landing pages, SEO content, articles, videos, lead magnets, campaigns, and marketing funnels remain the property of the Company.


Supplier Relationships

Preferred supplier agreements, negotiated benefits, supplier partnerships, group contracts, and Company supplier relationships are assets of Trips & Ships Luxury Travel. Advisors may not represent such relationships as their personal property or attempt to transfer, duplicate, or use them outside the scope of affiliation.

Confidential Information & Photography

Confidential information includes client information, supplier agreements, commission structures, financial information, internal reports, business strategies, CRM data, lead information, training materials, and other non-public Company information.

Confidential information may not be disclosed, shared, exported, copied, or uploaded into public artificial intelligence platforms without authorization.


Photography, Images & Copyright Compliance

Advisors are responsible for ensuring that all photographs, videos, graphics, music, articles, and AI-generated content comply with applicable copyright, trademark, licensing, and intellectual property laws. Unauthorized use of copyrighted or supplier-protected materials is prohibited.


Review and Removal Rights

Trips & Ships Luxury Travel reserves the right to review, require modification of, suspend, or require removal of any marketing material, advertisement, website content, social media content, AI-generated content, image, video, presentation, publication, or public communication that utilizes the Company's name, branding, affiliation, trademarks, or reputation. Where the Company believes content creates legal, regulatory, supplier, reputational, or business risk, removal may be required immediately.

Separation from the Company & Violations

Separation from the Company

Upon termination of affiliation, advisors must immediately discontinue use of the Trips & Ships Luxury Travel name, logos, trademarks, email addresses, branding, marketing materials, websites, AI tools, training materials, and other Company-owned resources.

Former advisors may not represent themselves as affiliated with Trips & Ships Luxury Travel.

Violations — Failure to comply with these standards may result in required content removal, suspension of marketing privileges, restriction of access to Company systems, termination of affiliation, or other action deemed necessary to protect the Company, its advisors, its clients, and its reputation.

Brand, Marketing & AI Standards | Trips & Ships Luxury Travel
Advisor Policy

Brand, Marketing & Artificial Intelligence Standards

Guidelines for all advisors operating under the Trips & Ships Luxury Travel brand

Back to Onboarding

Trips & Ships Luxury Travel is committed to maintaining a trusted, professional, and consistent brand. Advisors are encouraged to market their businesses, build personal expertise, and utilize modern technology, including artificial intelligence, to better serve clients and grow their businesses.

Because advisors operate under the Trips & Ships Luxury Travel brand, all public-facing communications, marketing materials, websites, social media content, advertising, and AI-generated content must reflect the professionalism, integrity, and reputation of the Company.

Use of the Trips & Ships Luxury Travel name, logo, branding, trademarks, website, email domain, marketing assets, supplier relationships, training materials, lead generation systems, or intellectual property is a privilege of affiliation. The Company may modify, restrict, or revoke such usage at its discretion to protect the integrity and reputation of the brand.

Use of the Trips & Ships Luxury Travel Brand

The Trips & Ships Luxury Travel name, logos, trademarks, taglines, branding elements, websites, and marketing assets remain the exclusive property of the Company.

Advisors may use Company branding while actively affiliated with Trips & Ships Luxury Travel and in accordance with these standards.

Any content displaying the Trips & Ships Luxury Travel name, logo, affiliation, website, email domain, or branding is considered a representation of the Company and must meet Company standards for professionalism, accuracy, and quality.

Marketing and Advertising Standards

Advisors are encouraged to market their businesses through social media, email marketing, newsletters, blogs, videos, presentations, networking, and other professional channels.

Marketing materials must be professional, truthful, and compliant with supplier requirements, advertising regulations, and applicable laws.

Trips & Ships Luxury Travel does not require prior approval for routine marketing activities, including social media content, blog articles, newsletters, videos, email campaigns, AI-generated content, destination guides, educational content, and client communications.

⚠ The following require prior written approval from the Company
  • New websites utilizing the Trips & Ships Luxury Travel name, logo, branding, or affiliation
  • Paid advertising utilizing the Trips & Ships Luxury Travel name, logo, branding, or affiliation
  • Press releases referencing the Company
  • Media interviews conducted on behalf of the Company
  • Television, radio, podcast, or public appearances representing the Company
  • Creation of custom logos, branded merchandise, or derivative branding

If there is uncertainty regarding whether an activity requires approval, advisors should seek guidance from the Company before proceeding.

Social Media Standards

Social media content should reflect positively on the advisor, the Company, the travel industry, and the suppliers represented.

Content must be respectful, professional, and compliant with supplier marketing requirements.

Advisors may not publish content that is misleading, defamatory, discriminatory, harassing, fraudulent, offensive, or otherwise damaging to the reputation of Trips & Ships Luxury Travel.

Client information, personal data, and private travel details may not be shared without appropriate permission.

Artificial Intelligence and AI-Generated Content

AI is permitted & encouraged

Trips & Ships Luxury Travel recognizes that artificial intelligence is becoming an important business tool and permits advisors to use AI platforms to assist with content creation, research, marketing, communication, automation, and administrative tasks.

The use of artificial intelligence does not transfer responsibility from the advisor. Advisors remain solely responsible for all content they publish, distribute, or provide to clients.

Advisors are responsible for reviewing and verifying the accuracy of AI-generated content before publication or client use.

Trips & Ships Luxury Travel is not responsible for errors, omissions, inaccuracies, or misleading statements contained within advisor-created or AI-assisted content.

The Company is not required to pre-review, approve, monitor, or verify advisor-created or AI-generated content. However, the Company reserves the right to require correction or removal of content that violates Company standards, supplier requirements, intellectual property laws, or this policy.

Any AI-generated content utilizing the Trips & Ships Luxury Travel brand must use the Company's approved logos, fonts, colors, trademarks, messaging, and visual identity standards and may not create, substitute, modify, or replace official branding elements.


AI-Generated Images

AI-generated images may be used for marketing purposes when they accurately represent the travel experience being promoted and meet professional standards.

Advisors may not use AI-generated imagery to falsely represent a specific hotel, resort, cruise ship, villa, destination, tour, or travel experience.

Whenever supplier-approved photography is available, its use is encouraged.

Trips & Ships Luxury Travel reserves the right to require removal of any image that may be misleading, unprofessional, inconsistent with the brand, or harmful to the Company's reputation.

Websites & Online Presence

Advisors are not allowed to have their own websites under the Trips & Ships Brand.

Any website utilizing the Trips & Ships Luxury Travel name, logo, branding, affiliation, or trademarks must receive written approval prior to launch.

The Company reserves the right to require modifications to websites that do not comply with Company standards.

Upon termination of affiliation, all references to Trips & Ships Luxury Travel must be removed from websites, social media accounts, digital assets, and online profiles within ten days.


Intellectual Property & Ownership

The following are considered Company intellectual property and remain the exclusive property of Trips & Ships Luxury Travel:

Luxury Travel University materials
Training programs
Standard operating procedures
Marketing systems
Lead generation systems
Company-created articles
Company-created videos
Company-created graphics
Company-created templates
Prompt libraries
Custom GPTs & AI tools
Workflows & automations
Internal business processes
CRM databases
Company-created resources

These materials may not be copied, distributed, repurposed, sold, or used outside the scope of affiliation without written authorization.


Advisor-Owned Content

Advisors retain ownership of content they independently create, including personal articles, newsletters, videos, presentations, prompt libraries, workflows, and social media content, provided such materials do not contain Company intellectual property, confidential information, or Company branding.


Company Leads & Marketing Assets

Leads generated through Company websites, Company advertising, Company events, Company referral programs, Company partnerships, Company marketing campaigns, and Company social media channels remain the property of Trips & Ships Luxury Travel.

Company-funded marketing assets, landing pages, SEO content, articles, videos, lead magnets, campaigns, and marketing funnels remain the property of the Company.


Supplier Relationships

Preferred supplier agreements, negotiated benefits, supplier partnerships, group contracts, and Company supplier relationships are assets of Trips & Ships Luxury Travel. Advisors may not represent such relationships as their personal property or attempt to transfer, duplicate, or use them outside the scope of affiliation.

Confidential Information & Photography

Confidential information includes client information, supplier agreements, commission structures, financial information, internal reports, business strategies, CRM data, lead information, training materials, and other non-public Company information.

Confidential information may not be disclosed, shared, exported, copied, or uploaded into public artificial intelligence platforms without authorization.


Photography, Images & Copyright Compliance

Advisors are responsible for ensuring that all photographs, videos, graphics, music, articles, and AI-generated content comply with applicable copyright, trademark, licensing, and intellectual property laws. Unauthorized use of copyrighted or supplier-protected materials is prohibited.


Review and Removal Rights

Trips & Ships Luxury Travel reserves the right to review, require modification of, suspend, or require removal of any marketing material, advertisement, website content, social media content, AI-generated content, image, video, presentation, publication, or public communication that utilizes the Company's name, branding, affiliation, trademarks, or reputation. Where the Company believes content creates legal, regulatory, supplier, reputational, or business risk, removal may be required immediately.

Separation from the Company & Violations

Separation from the Company

Upon termination of affiliation, advisors must immediately discontinue use of the Trips & Ships Luxury Travel name, logos, trademarks, email addresses, branding, marketing materials, websites, AI tools, training materials, and other Company-owned resources.

Former advisors may not represent themselves as affiliated with Trips & Ships Luxury Travel.

Violations — Failure to comply with these standards may result in required content removal, suspension of marketing privileges, restriction of access to Company systems, termination of affiliation, or other action deemed necessary to protect the Company, its advisors, its clients, and its reputation.